3 reasons to incorporate signage in your marketing program

Any business that wants to have a strong visual brand must have signage as a crucial component of its overall marketing strategy. A signage helps a business communicate with potential consumers, telling them what the business does and where it is located. A well designed signage can help a business gain visibility and build brand recognition in the minds of its consumers. FM Digital LED Signage is a leading provider of LCD digital signage and LED rental displays.

Signage can also help highlight the businesses’ unique attributes and differentiate it from other players in the market. Signage can also be used by businesses to share information on their sales and other promotions. Signage can also provide website details and thus help strengthen the online marketing and sales component.

Signage has numerous benefits over other forms of marketing. First and foremost, since it is out there all the time, it serves as a sales person who is available no matter whether its day or night. Signage provides information about a business 24 hours a day, 7 days a week and 365 days a year. Secondly, as compared to other types of marketing tools, it is a very cost effective tool. It thus makes a lot of sense for a business which has limited marketing funds to use signage. Thirdly, and perhaps most importantly, signage provides long term exposure to customers. As they see it every day while walking or driving past, there is a higher probability of them becoming consumers or sharing the information with their family and friends who in turn can be prospective consumers.

In order to effectively leverage its benefits, signage needs to be well designed .  It must communicate what the business does, where it is located and how it differs from other players. It also must incorporate the brand logo to strengthen brand visibility. Proper location of the signage is also important to ensure that maximum people see it. The signage must adhere to the local signage regulations. One can hire the services of professionals who are aware of the local codes and can guide the process of developing a signage that not only meets the city ordinances but is also attractive to

How to select the right marketing software for a small business

The search for the right marketing software must be preceded by some internal soul searching by a business. In order to zero in on the “right” marketing software it is crucial to first develop a clear understanding of the businesses’ marketing needs.These needs must be clearly articulated, prioritized and measurable. This step will help the business identify the most suitable software for its given marketing needs or goals. It will help the business decide whether a simple email based marketing application is most suitable or whether it needs a fully integrated automated system approach to address its marketing needs.

In addition, the businesses’ marketing software budget is another key consideration while choosing a suitable software. Ideally, the budget should be able to cover costs related to software purchase, implementation as well as support. Enterprise software requires a higher budget as compared to a email oriented software. UXC Eclipse  is a global ERP & CRM software implementation partner delivering a choice of intelligent business solution

Secondly, the business must make a candid assessment of its marketing department with respect to the availability of staff to run the application.  The business must be honest about whether there is likely to be staff available for this function or whether it is going to be a part time function given to an existing staff. Further, the technical acumen and comfort of the marketing staff is another key variable that the business must factor in while choosing its marketing software. Small businesses are likely to find full feature applications which need a high level of technical skills and expertise neither very desirable nor effective.

The business must also map all people and / or functions that are likely to access the application such as copywriters, PR agents, business managers, sales staff, etc. It is also crucial to identify all those that are likely to receive output from the marketing system. These could include sales staff, managers, help desk staff, etc. The type and number of people who access the application and /or receive outputs from the same would influence the type of product required by a business.

Following the steps stated above, the business must look out for a marketing software vendor which is broadly aligned with the business, in terms of sales, marketing and lead generation.

5 mistakes to avoid while setting up a small mining business

Small mining businesses are an expression of the spirit of entrepreneurship. Like most national economies, Australia also relies heavily on small enterprises for job creation and innovation. Small businesses account for almost half of the employment and over a third of the production in private non-financial sector in the country. Small businesses are also fuelling most of the innovation in Australia, almost 90 per cent of businesses engaging in innovative activity are small businesses.

So how do we keep this spirit of entrepreneurship alive? By avoiding the following five common mistakes small businesses make.

1. Trying to do everything yourself: It is a misconception that a small business can be run by one person. There are usually so many different tasks that no one person can do justice to them. It is thus necessary to put in place a team with a varied nature of skills and competencies. One must also consider whether some of the skills can be outsourced. This is necessary with regard to legal expertise. Steinpag Commercial Mining Lawyers are adept at seeing the loopholes and working out the best deal for you.

2. Not having a robust business plan: Every small business must have a business plan. Preparing a business plan will ensure that the promoter pays attention to the operational and financial objectives of the business. To be robust a business plan must include an industry overview; market analysis for the product / service being offered by the business; an analysis of the direct and indirect competitors; a marketing plan; a management plan; an operating plan; and a financial plan.

3. Not giving importance to business research: Prior to starting a business one must first test the marketability of the products and / or services being offered to help establish the viability of the business.

4. Not taking into account your strengths and weaknesses: A business model which does not take into cognizance the promoter’s strengths and weakness is likely to have disastrous results. For a not so gregarious person, a business which requires direct contact with the customer may not be a very good option.

5. Not investing in marketing: Most small businesses are often not keen on allocating resources financial and human for marketing and this in the long term can be detrimental for their survival and growth.

Things to consider while choosing a litigation lawyer

There are times when we all need help professionally especially where law is concerned. Where option are many, it is not easy to decide on which firm to opt for. Here are a few things to consider when hiring a business litigation lawyer.

While selecting a litigation lawyer the emphasis all along must be on the lawyer and not on the firm. There is no point in selecting a litigation lawyer based on the size or reputation of his / her firm because eventually firms don’t try a case it’s the lawyer who does. Cardinal Commercial Litigation Perth has highly specialised lawyers that possess the skills necessary for a winning trial strategy.

For business litigation just any lawyer won’t do as it is a highly specialised skill. In fact most lawyers are not litigators and do not possess the skills necessary for a winning trial strategy.
While hiring a litigation lawyer  it is important that you are clear about what you want, what your priorities are and choose a litigator who is broadly in sync with you. While hiring a litigator one must look for someone who has experience in handling similar cases. You must get an idea about the number of cases of similar nature he / she may have handled in the recent past and out of these the proportion that went for verdict.

It may also be important to understand how many of these went to judges and how many to juries. Along with sound experience the litigation lawyer must also demonstrate the value of “courage”. While the litigator should not be too keen to push the case to trial it is extremely important that he / she is comfortable and willing to try the case if required.

The litigation lawyer must also be “wise” enough to decide how much energy he / she must spend in trying to settle the case. A perfect choice would be a lawyer trained in both mediation  and negotiation to be able to optimally use both strategies as and when required.

In addition to the above, another key variable to be considered in the decision making process is the kind of fee that the lawyer is going to charge. It is also important to discuss the likely communication mechanisms between the client and the lawyer. Also if you are selecting a firm be sure to check who all from the firm are going to be working on the case.

While all the above variables are important for zeroing in on the “right” candidate it is equally important to notice how you feel about the lawyer. Trust is the most crucial aspect while selecting a litigation lawyer.